Principal front-of-jersey partnership · LPL 2026

A title-winning season, delivered in full view.

The Lanka Premier League 2026 ran from 17 July to 8 August 2026. Babu88 Sports was the principal front-of-jersey sponsor for Galle Gallants, who ended the season as maiden LPL champions. Galle Gallants played 11 matches — three more than the eight contracted — driving over-delivery across every branding asset in the deal. The title also generated substantial organic PR for Babu88 Sports as a brand.

Galle Gallants squad lifting the Lanka Premier League 2026 trophy with Babu88 Sports branding visible on the jerseys and sponsor board — Maiden Lanka Premier League title — Galle Gallants, R. Premadasa Stadium, Colombo, 8 August 2026

01 — Key snapshot

More delivered than committed

Key numbers behind the visibility the brand got this season. Every figure reconciles to a line item in Section 03.

1.74×

Front-of-Jersey Logo Size
359.7 vs 206.5 sq cm

1.4×

On-Ground Deliverables
11 matches vs 8 contracted

1.5×

Digital · 27 collabs vs 18
+12 tagged · 39 total

8 league matches · contracted baseline
+ Qualifier 1, 5 Aug · Qualifier 2, 7 Aug · Final, 8 Aug
= 11 matches of front-of-jersey exposure delivered
Final — Galle Gallants 126/5 (15.5) beat Jaffna Kings 123 by 5 wickets · maiden LPL title · R. Premadasa Stadium, Colombo

02 — On the kit

FOJ Primary Branding

Principal front-of-jersey placement carried across match kit and the player shoot all season at 359.7 sq cm on the finished garment, against 206.5 sq cm contracted.

$Mehidy Hasan Miraz in the Galle Gallants kit with the Babu88 Sports front-of-jersey logo$

Player imagery — Mehidy Hasan Miraz

Match action — Babu88 Sports front-of-jersey in play

03 — Contract fulfilment

Every line item, accounted for

Twelve line items across contracted and non-contracted deliverables. Six over-delivered, four delivered, one delivered outside the contract, one not activated by the brand’s choice.

Instagram collaboration post from Galle Gallants and Babu88 Sports marking Charith Asalanka’s half-century

Overdelivered

Digital Posts

27 brand-accepted collaboration posts against 18 contracted — 150% of the committed volume. A further 12 posts were tagged from the team to the brand over and above the accepted 27.

Galle Gallants players celebrating on the field with several Babu88 Sports front-of-jersey logos in frame

Overdelivered

FOJ Exposure

11 branded matches against 8 contracted. The three additional matches came from the playoff run — Qualifier 1, Qualifier 2 and the Final.

Overdelivered

FOJ Logo Size

359.7 sq cm on the finished match kit against 206.5 sq cm contracted — 174% of the committed print area.

Full-squad signed Galle Gallants jerseys and bats laid out for handover

Not Contracted — Delivered

Signed Merchandise

Full-squad signed jerseys and bats produced and handed to the brand. This sat outside the contracted deliverable list.

Galle Gallants official website sponsors page listing Babu88 Sports as Main Sponsor

Delivered

Logo on Website

Live under “Main Sponsor” on the official Galle Gallants site for the full contract term.

Babu88 Sports branding on the LED perimeter board at the boundary edge

Overdelivered

LED Boards

Four perimeter boards in place for all 11 matches played against 8 contracted.

Babu88 Sports branding on the stadium giant screen alongside the live match score

Overdelivered

Giant Screen Share

20% rotation share delivered per league allocation across all 11 matches played against 8 contracted.

Galle Gallants dug-out with Babu88 Sports branding across the top banner

Overdelivered

Dug-out Banner

In place for all 11 matches played against 8 contracted.

Babu88 Sports Instagram graphic built from licensed Galle Gallants and Colombo Kaps player images and team logos

Delivered

Player Images & Team Logo Rights

Active for the full contract term and in use across Babu88 Sports owned channels.

Dasun Shanaka in the Babu88 Sports front-of-jersey kit during the individual player shoot

Delivered

Image Assets

Action images from the individual player shoot — edited and delivered to the brand.

Galle Gallants player recording a selfie video with fans while wearing the Babu88 Sports jersey

Delivered

Video Assets

Individual player bytes, BTS and unique content delivered to the brand.

Group video shoot was not permitted under SLC (Sri Lanka Cricket) compliance.

No activation requested

Not Activated — Brand’s Choice

Hospitality Tickets & Meet & Greet

Both were available under the contract. Babu88 Sports confirmed neither was required this season. No value lost — recorded here for completeness.

04 — Next steps

Handover, and what comes next

A dedicated drive with every asset from the season — structured and numbered — will be shared along with this report.

If the brand needs any dedicated assets over and above the drive, EmergeX is happy to help.

Overall feedback from the brand is welcome — it feeds directly into how we run the next season together.